Facebook time

I was poking through some of Seth Godin's eBook What Matters Now this afternoon (apparently, in my case, it didn't matter until 6 weeks later). I like this message from Howard Mann:

There are tens of thousands of businesses making many millions a year in profits that still haven’t ever heard of twitter, blogs or facebook. Are they all wrong? Have they missed out or is the joke really on us? They do business through personal relationships, by delivering great customer service and it’s working for them.

How much time are you spending with your customers?